A lot of research and science goes into the products we eat and drink. Companies like FIRSt (Food Innovation & Research Studio) help many small businesses get their product on grocery store shelves. An entity within George Brown College, FIRSt is your food and beverage R&D company in the heart of Toronto. Their goal with this video campaign was to share their story within the food and beverage world, and the science that goes along with it. 3 videos were created in this campaign. The first focuses on Why Clients Come to FIRSt. The other two videos focus on the teams within FIRSt: The Food Science Team, and the Culinary Team. All together they tell a larger story about the work that goes into getting a product to market. These are key information videos that can live on their website and social media. Smaller videos can be derived from these videos to act as teasers within their social channels.